Our Story
Making travel with young children a little less complicated and a little bit more fun is the spirit behind what we do.
Caliholm is the brainchild of two passion driven (and coffee fueled) mothers, Sofia and Rachel. We live on opposite sides of the world (Stockholm and California) and every day we try our best to make responsible decisions for our families and our environment.
Our story began almost 10 years ago in beautiful San Diego, California where we both moved to as young adults, to capture the California Dream. Sofia, a digital designer born and raised in Stockholm, Sweden, and Rachel, a creative director hailing from Frankenmuth, Michigan.
After working on various creative projects together in San Diego, and building a friendship, we both embarked on the adventures of motherhood. Sofia’s journey took her back to her childhood roots in Stockholm, Sweden. Rachel stayed in San Diego, and we always kept in touch, dreaming about that future project together.
While traveling with two young boys of our own, we discovered that many travel-friendly activities lacked creativity and the sustainable values close to our hearts. We took matters into our own hands (literally!) and decided to handcraft screen-free eco-friendly travel kits for kids.
After launching a prototype travel kit with a variety of activities that we developed, we determined that our Montessori inspired Lace+Trace™ concept was enjoyed by the majority of our awesome kid testers #caliholmkids. Excited about the feedback, we quickly turned our focus and late nights to design and craft the Curious Traveler Lace+Trace™ kits.
The CALIHOLM™ brandname is the fusion of California and Stockholm. It's where Cali cool craftsmanship meets Swedish form and functional design.
From CALIHOLM™ with love,
Sofia + Rachel
